We blog about design, technology, internet marketing and business on the web. As the name implies, we aim to "filter the noise" and share only the most relevant information. Feel free to chime in anytime with your thoughts and comments. Established 2004 in Colorado Springs, Colorado by HighTouch Web Design and Internet Marketing.
Absolutely! In fact a 2008 cone Business in Social Media study showed:
Focus on the 4 steps below to make the web an effective, revenue generating channel for your business.
Potential customers are searching for information and they are using search engines to find information that meets their needs. Search engines give more weight to targeted, valuable content, so if you want your business to be towards the top of the search results, you need to have valuable content on your chosen topic. When you re-design your web site: Focus on the information need of your visitors, not on making the sale.
The Internet is a low trust environment and means potential customers will ask questions to convince themselves that they can trust you. You need to build credibility immediately, or people will leave.
Questions they will ask themselves might include:
How to establish and foster creditability and trust:
Conversion is the art of turning an information seeker into a customer. It’s hard work, but developing your content and establishing your credibility, go a long way to helping with conversion. Identify your conversion goals and design you web site around those goals. Your web site should have at least two goals.
A primary goal is brings in money to your business:
A secondary goal gives you an opportunity to achieve your primary goal later:
The key things you can work on to improve conversion are:
Getting new customers is the most important piece of your business because the cost of acquisition of a customer is always higher than the cost of retention. For you to go out and go through the previous 3 steps and get a new customer is time consuming and requires effort—and money. So the last step is about how you can keep your customers happier and retain their business for as long as possible, as cost-effectively as possible. Key things to remember are:
There are several key ways to increase your customers’ retention rates, including:
Each of these 4 items work in concert with one another, linking together to create a winning process that helps you generate more leads and ultimately make more money out of your online business. Watch your web site analytics and adjust accordingly.
I was coming home from work the other day and pulled up a local restaurant's website on my iPhone. First of all, I was not driving...I'm firmly against the "I'm going to try and drive, have a smoke, tune the radio and reply to my daughter's text before the light turns green" technique. That's another post...
I pulled up the website and the phone number was right there in front of me (as expected). Not only was it there, but it was hyperlinked and when I tapped it, my iPhone swiftly dialed the number and I was immediately connected to the restaurant.
Wow, talk about the Internet doing exactly what it's supposed to do!
I was so impressed by this simple feat of great web design that I
started searching the web for other brilliant designers. Not many
others get it. In fact, there seems to be a conspiracy to "hide" the
phone number and replace it with a web form that my fat fingers will
never fill out on a phone. But, one tap to get a human? It doesn't get any better than that! Best of all...it's easy to do.
If you are going to rush off and get your contact info on the homepage, here' s some advise. If possible:
SEO Requirements when considering a Content Management System (CMS)
If you're planning on getting serious about SEO, you need a good Content Management System (CMS). Whether or not you do it in house, or outsource the SEO work, an intuitive, SEO-based CMS system will save you loads of money in the long run.
Here's why: There's no magic to SEO. Sure, there are a few general guidlines to follow when properly optimizing content, but a lot of the work is trial and error. A good CMS will allow you, or your SEO professional to modify text and keywords without EVER accessing the code. This will save time for whoever is doing it, thereby saving you money. When considering a Content Management System (CMS) for your website redesign, there are some very important SEO requirements you should consider. Any CMS you consider should allow you to modify the following with ease:
If you are evaluating a CMS without all the above requirements, you should look elsewhere.